Justin Bieber is most tweeted celeb in 2012
Posted December 11, 2012
Justin Bieber is still the king of the Twitterverse, but in 2012, Harry Styles, Louis Tomlinson, Liam Payne and Niall Horan's number of Twitter followers went One Direction: Up.
Each of them had the biggest percentage increase in Twitter followers among celebrities for the year, with Horan leading at 712%, according to exclusive data released by Twitter.
The most tweeted about celebrities of the year? Bieber, One Direction's Zayn Malik, Demi Lovato, Styles and Tomlinson.
For Twitter-loving celebrities, 2012 was all about bringing their legions of followers deeper inside for a more direct connection to the fan experience, says Twitter senior manager Rachael Horwitz.
"It was really exciting to see a legend like Neil Young join Twitter and spend time answering questions from fans," says Horwitz. "People have been fans of his for decades, so to just be able to reach out directly to him is one of those moments (where) Twitter is bringing you closer to a legend."
Those kinds of star/fan moments are even more regular among celeb super-users such as Lady Gaga, Jennifer Lopez and Bieber, whose Twitter tribute to a young fan who passed away in September was the most retweeted pre-election message of the year.
"That tweet was something beyond his music. It was him and his fans saying goodbye to one of their own and it clearly resonated with folks," says Horwitz.
In 2012, fans also experienced more celeb-to-celeb interactions, as they were able to "eavesdrop" on conversations between stars.
"I would never be in a situation where I could sit in on a conversation with Albert Brooks and Steve Martin, but they talk to each other all day on Twitter," Horwitz says. "There was a really fun moment in May, where Drake tweeted, 'The first million is the hardest,' and T. Boone Pickens responded, 'The first billion is a hell of a lot harder.' Not only are you watching two celebrities have a conversation you wouldn't traditionally be exposed to, but we're also bringing celebrities together (who) you would never imagine talking to each other."
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